The student has to outline several promotional ideas for the IMAX Theater and create a new brand for King Street. The student also has to design two items using the new brand information.
Unit: IMAX Theater Project
In this project the student takes the role of a young marketing professional working for a small company. The company has a contract with King Street Theater to create a marketing plan for the new IMAX theater complex. The student's boss wants the student to create a presentation outlining promotional ideas and a new brand for the marketing plan. The student also has to design two items using the new brand information.
1. Problem Statement
2. Part 1 (Promotion) - Planning
3. Part 1 (Promotion) - Implementation
4. Part 2 (New Brand) - Planning
5. Part 2 (New Brand) - Implementation
Unit: Challenge Tasks
There are several challenge tasks that extend the initial IMAX Project. They include creating a radio or newspaper announcement for the IMAX theater's ground-breaking ceremony, or further developing one of the promotional ideas.