Fashion Marketing :: iCEV Online

TEKS-ALIGNED COURSE

Fashion Marketing

ABOUT THE COURSE

The Fashion Marketing course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities.

	Percentage of TEKS Met	100%
	Total Lessons	33
	Grade Level	9-12
	Projects & Activities	315
	Assessments	154

View the TEKS

FEATURED EXPERTS

	April Bell Owner, April Bell Consulting
	Renee Gonzalez Inventory Manager, Alderson Enterprises
	Clifton Wilkinson Vice President & Marketing Director, McDougal Companies
	Philip Mowry Chief Marketing Officer & Director of Business Development, National Composite Center

SAMPLE LESSON | Accounting Cycle: Corporation

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

COURSE LESSONS

Introduction to Fashion
Fashions of Yesterday & Today
Garment Encyclopedia
The Fashion Industry
International Fashion 101
The Laws of Fashion
A Job Defined: Fashion Buyer
Fundamentals of Marketing
Marketing Concepts
Marketing Research
Marketing Information Management

Advertising for Business
Artistic Merchandising Design
Fashion Retailing
Product Service Management
Vendors, Buyers & Merchandisers
Promotional Processes in Fashion Marketing
The Selling Process
Discovering Cultural Differences
Communication Styles
Listening 101
Introduction to Professional Communication

Written Communication Practices
Skills for Real World Survival
Management of Energy, Money & Tasks
Employability Skills
Graduate Tips & Advice: Importance of Work Ethic
Leadership Styles
Teamwork & Collaboration
Ethics in Business
Business Ethics
Citizenship Basics
Mathematics in the Workplace