TEKS-ALIGNED COURSE
Fashion Marketing
ABOUT THE COURSE
The Fashion Marketing course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities.
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Percentage of TEKS Met | 100% |
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Total Lessons | 33 |
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Grade Level | 9-12 |
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Projects & Activities | 315 |
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Assessments | 154 |
FEATURED EXPERTS
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April Bell |
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Renee Gonzalez |
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Clifton Wilkinson |
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Philip Mowry |
SAMPLE LESSON | Accounting Cycle: Corporation
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
COURSE LESSONS
- Introduction to Fashion
- Fashions of Yesterday & Today
- Garment Encyclopedia
- The Fashion Industry
- International Fashion 101
- The Laws of Fashion
- A Job Defined: Fashion Buyer
- Fundamentals of Marketing
- Marketing Concepts
- Marketing Research
- Marketing Information Management
- Advertising for Business
- Artistic Merchandising Design
- Fashion Retailing
- Product Service Management
- Vendors, Buyers & Merchandisers
- Promotional Processes in Fashion Marketing
- The Selling Process
- Discovering Cultural Differences
- Communication Styles
- Listening 101
- Introduction to Professional Communication
- Written Communication Practices
- Skills for Real World Survival
- Management of Energy, Money & Tasks
- Employability Skills
- Graduate Tips & Advice: Importance of Work Ethic
- Leadership Styles
- Teamwork & Collaboration
- Ethics in Business
- Business Ethics
- Citizenship Basics
- Mathematics in the Workplace