CTE Curriculum
Prepare learners with CTE curriculum aligned to industry standards.
Advanced Marketing
About the Course
The Advanced Marketing course allows students to gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate the appropriate management and research skills to solve problems related to marketing. This course covers market research, purchasing procedures, determining sales quota and much many more.
SAMPLE LESSON
Branding Basics
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
Lesson Resources:
Lessons Available in This Course
- Advertising for Business
- Aspects of a Business Plan
- Branding Basics
- Calculating Prices & Discounts
- Competition & Free Enterprise
- Customer Satisfaction
- Economic Concepts
- Economic Process
- Government's Role in Business
- International Trade & Tariffs
- Introduction to Public & Community Relations
- Leadership Styles
- Management Functions
- Marketing Information Management
- Marketing Research
- Marketing Technology
- Organizational Structures
- Product Planning & Development
- Promoting the Product
- Public & Community Relations
- Purchasing Procedures
- Sales & Services
- Sales Transactions
- Statistics & Projections
- Supply & Demand
- The Role of Wholesalers
- The Selling Process
- U.S. & International Trade
- Vendors, Buyers & Merchandisers
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