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Advanced Marketing

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About the Course

The Advanced Marketing course allows students to gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate the appropriate management and research skills to solve problems related to marketing. This course covers market research, purchasing procedures, determining sales quota and much many more.

  • Total Lessons: 29
  • Grade Level: 11th-12th
  • Projects, Activities & Assessments: 593

SAMPLE LESSON | Branding Basics

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lessons Available in This Course

  • Aspects of a Business Plan
  • Management Functions
  • Supply & Demand
  • U.S. & International Trade
  • Marketing Information Management
  • Promoting the Product
  • Introduction to Public & Community Relations
  • The Role of Wholesalers
  • Sales & Services
  • Sales Transactions
  • Organizational Structures
  • Government's Role in Business
  • Economic Process
  • International Trade & Tariffs
  • Branding Basics
  • Marketing Technology
  • Public & Community Relations
  • Purchasing Procedures
  • Statistics & Projections
  • Customer Satisfaction
  • Leadership Styles
  • Economic Concepts
  • Competition & Free Enterprise
  • Marketing Research
  • Product Planning & Development
  • Advertising for Business
  • Vendors, Buyers & Merchandisers
  • Calculating Prices & Discounts
  • The Selling Process

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