Advanced Marketing

About the Course

The Advanced Marketing course allows students to gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate the appropriate management and research skills to solve problems related to marketing. This course covers market research, purchasing procedures, determining sales quota and much many more.

Total Lessons 29
Grade Level 11th - 12th
Projects, Activities & Assessments 593

SAMPLE LESSON  Branding Basics

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Course Lessons

Aspects of a Business Plan
Organizational Structures
Leadership Styles
Management Functions
Government's Role in Business
Economic Concepts
Supply & Demand
Economic Process
Competition & Free Enterprise
U.S. & International Trade
International Trade & Tariffs
Marketing Research
Marketing Information Management
Branding Basics
Product Planning & Development
Promoting the Product
Marketing Technology
Advertising for Business
Introduction to Public & Community Relations
Public & Community Relations
Vendors, Buyers & Merchandisers
The Role of Wholesalers
Purchasing Procedures
Calculating Prices & Discounts
Sales & Services
Statistics & Projections
The Selling Process
Sales Transactions
Customer Satisfaction