Advanced Marketing


The Advanced Marketing course allows students to gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate the appropriate management and research skills to solve problems related to marketing. This course covers market research, purchasing procedures, determining sales quota and much many more.

ico_teksmet.svg Percentage of TEKS Met 94%
ico_totallessons.svg Total Lessons 44
ico_gradelevel.svg Grade Level 11-12
ico_projact.svg Projects & Activities 372
ico_assessments.svg Assessments 188
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Jack Trammell
Owner & President, VNR-1 Communications

Jeffrey Harper
Instructor, Rawls College of Business, Texas Tech University

Mike Meister
President/CEO, The Price Group

R. Nicholas Gerlich, Ph. D.
Professor of Marketing, West Texas A&M University

SAMPLE LESSON | Branding Basics

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.


  • Fundamentals of Marketing  
  • SWOT Analysis           
  • Retailing & E-Tailing: Shopping in Today’s Marketplace       
  • Marketing Research  
  • Marketing Technology           
  • Branding Basics         
  • Public Relations Campaigns  
  • Publicity: The Dangers & Benefits     
  • Product Service Management           
  • Consumer Rights       
  • Purchasing Procedures          
  • Vendors, Buyers & Merchandisers    
  • Determining Sales Quotas     
  • Records & Filing        
  • Steps to Superior Customer Service  
  • Handling Complaints 
  • Global Industry           
  • The Cultures of International Business         
  • International Trade & Tariffs
  • International Finance & Exchange     
  • Risks & Strategies in International Business 
  • Ethics in Business      
  • Organizational Structures      
  • Managing People       
  • Recruitment   
  • Evaluating Applications & Résumés  
  • Creating Employee Policies & Procedures     
  • Evaluating Employees
  • Managing Diversity    
  • Workplace Issues       
  • Exploring Careers: Marketing
  • Employability Skills       
  • Workplace Etiquette  
  • Leadership Styles       
  • Teamwork & Collaboration    
  • Parliamentary Procedure Guidelines
  • Mathematics in the Workplace         
  • Citizenship Basics      
  • CTSOs: Enhancing the Student Experience
  • Management of Energy, Money & Tasks      
  • Listening 101  
  • Researching Strategies & Tactics      
  • Written Communication Practices    
  • Public Speaking Basics