TEKS-ALIGNED COURSE
Advertising
ABOUT THE COURSE
The Advertising course is designed to be a comprehensive introduction to the principles and practices of advertising. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. Students will gain knowledge of marketing concepts, product promotion and much more.
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Percentage of TEKS Met | 100% |
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Total Lessons | 35 |
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Grade Level | 9-12 |
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Projects & Activities | 315 |
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Assessments | 153 |
FEATURED EXPERTS
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Jane Bodman Converse |
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April Bell |
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Jeffrey Harper |
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Lisa Stocker |
SAMPLE LESSON | Advertising for Business
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
COURSE LESSONS
- Product Planning & Development
- Product Service Management
- Fundamentals of Marketing
- Marketing Research
- Marketing Information Management
- Marketing Concepts
- Pricing Strategies & Concepts
- The Promotional Mix
- Promoting the Product
- Promotional Processes in Marketing
- Advertising for Business
- Producing Print Advertisements
- Online Advertising
- Advertising With Billboards
- Designing Radio Ads
- Basic Merchandising Concepts
- Artistic Merchandising Design
- Sales & Services
- Consumer Decision Making
- Career Cluster: Marketing, Sales & Service
- Exploring Careers: Marketing
- Professional Sales
- Skills for Real World Survival
- Management of Energy, Money & Tasks
- Employability Skills
- Graduate Tips & Advice: Importance of Work Ethic
- Leadership Styles
- Teamwork & Collaboration
- Citizenship Basics
- Ethics in Business
- Business Ethics
- Communication Styles
- Listening 101
- Introduction to Professional Communication
- Presentation Strategies & Tactics
- Written Communication Practices