Advertising

About the Course

The Advertising course is designed to be a comprehensive introduction to the principles and practices of advertising. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. Students will gain knowledge of marketing concepts, product promotion and much more.

Total Lessons 19
Grade Level 9th - 12th
Projects, Activities & Assessments 850

SAMPLE LESSON  Advertising for Business

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

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Lesson Plan
Activity
Project
Handout

Course Lessons

Product Planning & Development
Product Service Management
Fundamentals of Marketing
Marketing Research
Marketing Information Management
Marketing Concepts
Pricing Strategies & Concepts
The Promotional Mix
Promoting the Product
Promotional Processes in Marketing
Advertising for Business
Producing Print Advertisements
Online Advertising
Advertising With Billboards
Designing Radio Ads
Basic Merchandising Concepts
Artistic Merchandising Design
Sales & Services
Consumer Decision Making