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Business, Marketing, Finance, IT & Media
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About the Course

The Advertising course is designed to be a comprehensive introduction to the principles and practices of advertising. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. Students will gain knowledge of marketing concepts, product promotion and much more.

  • Total Lessons: 19
  • Grade Level: 9th-12th
  • Projects, Activities & Assessments: 850

SAMPLE LESSON | Advertising for Business

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Course Lessons

  • Product Planning & Development
  • Marketing Research
  • Pricing Strategies & Concepts
  • Promotional Processes in Marketing
  • Online Advertising
  • Basic Merchandising Concepts
  • Consumer Decision Making
  • Product Service Management
  • Marketing Information Management
  • The Promotional Mix
  • Advertising for Business
  • Advertising With Billboards
  • Artistic Merchandising Design
  • Fundamentals of Marketing
  • Marketing Concepts
  • Promoting the Product
  • Producing Print Advertisements
  • Designing Radio Ads
  • Sales & Services

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