The Advertising course is designed to be a comprehensive introduction to the principles and practices of advertising. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. Students will gain knowledge of marketing concepts, product promotion and much more.

ico_teksmet.svg Percentage of TEKS Met 100%
ico_totallessons.svg Total Lessons 35
ico_gradelevel.svg Grade Level 9-12
ico_projact.svg Projects & Activities 315
ico_assessments.svg Assessments 153
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Jane Bodman Converse
President Owner, Converse Marketing

April Bell
Owner, April Bell Consulting

Jeffrey Harper
Instructor, Rawls College of Business, Texas Tech University

Lisa Stocker
Owner, Shaklee Wellness Business

SAMPLE LESSON | Advertising for Business

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.


  • Product Planning & Development
  • Product Service Management        
  • Fundamentals of Marketing           
  • Marketing Research
  • Marketing Information Management        
  • Marketing Concepts
  • Pricing Strategies & Concepts         
  • The Promotional Mix           
  • Promoting the Product        
  • Promotional Processes in Marketing         
  • Advertising for Business     
  • Producing Print Advertisements    
  • Online Advertising   
  • Advertising With Billboards            
  • Designing Radio Ads            
  • Basic Merchandising Concepts       
  • Artistic Merchandising Design        
  • Sales & Services        
  • Consumer Decision Making            
  • Career Cluster: Marketing, Sales & Service
  • Exploring Careers: Marketing        
  • Professional Sales    
  • Skills for Real World Survival         
  • Management of Energy, Money & Tasks   
  • Employability Skills  
  • Graduate Tips & Advice: Importance of Work Ethic        
  • Leadership Styles     
  • Teamwork & Collaboration
  • Citizenship Basics     
  • Ethics in Business    
  • Business Ethics         
  • Communication Styles         
  • Listening 101           
  • Introduction to Professional Communication
  • Presentation Strategies & Tactics   
  • Written Communication Practices