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About the Course

The Advertising course is designed to be a comprehensive introduction to the principles and practices of advertising. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. Students will gain knowledge of marketing concepts, product promotion and much more.


Advertising for Business

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lesson Resources:

Lessons Available in This Course

  • Advertising for Business
  • Advertising With Billboards
  • Artistic Merchandising Design
  • Basic Merchandising Concepts
  • Consumer Decision Making
  • Designing Radio Ads
  • Fundamentals of Marketing
  • Marketing Concepts
  • Marketing Information Management
  • Marketing Research
  • Online Advertising
  • Pricing Strategies & Concepts
  • Producing Print Advertisements
  • Product Planning & Development
  • Product Service Management
  • Promoting the Product
  • Promotional Processes in Marketing
  • Sales & Services
  • The Promotional Mix

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