Meeting the Industry Need
The certification assesses industry-valued and industry-recognized standards produced by Southwest Airlines. Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet.
The certification validates the knowledge and skills necessary to communicate effectively, think critically and work with others, resulting in an employee with greater interpersonal and customer service skills. Those who earn the certification are more qualified and prepared to enter any work environment, regardless of industry interest. Additionally, the certification allows employers to identify and connect with more skilled candidates, filling gaps in the labor market and jump-starting individuals’ careers.
The certification exam consists of 100 questions and assesses knowledge and concepts from the following weighted industry standards:
English Language Proficiencies
- Vocabulary Comprehension
- Reading Comprehension
- Listening Comprehension
- Writing Applications
Workplace Communication Techniques
- Communication Etiquette
- Components of Workplace Communication
- Digital Communication Technologies
- Customer Service Techniques
- Communication Processes & Models
- Communication Styles Overview
- Listening Process
Interpersonal Communication Techniques
- Teamwork Strategies
- Individual Skills, Styles & Roles in Collaboration
- Conflict Management Techniques
- Effective Leadership Styles
Written Communication Procedures
- Writing Process
- Elements of Professional Writing
- Business Letters
- Research Process
- Interpreting Information
- Citing Sources
Verbal Communication Procedures
- Presentation Strategies
- Speech Components
- Public Speaking Procedures
- Extemporaneous Speaking Techniques
Optional Certification Preparation Materials
The iCEV online curriculum platform offers a variety of preparatory content and resources designed to prepare individuals to earn industry certifications.
Featured Support Letters
View letters from businesses and organizations expressing their support of the certification.
About Southwest Airlines
Southwest Airlines Co. operates one of the world’s most admired airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs. By empowering its more than 55,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year. That formula for success brought industry-leading prosperity and 47 consecutive years of profitability for Southwest Shareholders.
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