The Southwest Airlines Professional Communications Certification verifies individuals possess the soft skills necessary to thrive in any workplace environment.
The certification assesses industry-valued and industry-recognized standards produced by Southwest Airlines. Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet.
The certification validates the knowledge and skills necessary to communicate effectively, think critically and work with others, resulting in an employee with greater interpersonal and customer service skills. Those who earn the certification are more qualified and prepared to enter any work environment, regardless of industry interest. Additionally, the certification allows employers to identify and connect with more skilled candidates, filling gaps in the labor market and jump-starting individuals’ careers.
In a Wall Street Journal survey (2016) of nearly 900 executives, 92 percent said soft skills were equally important or more important than technical skills. But 89 percent said they have a very or somewhat difficult time finding people with the requisite attributes.
The certification exam consists of 100 questions and assesses knowledge and concepts from the following weighted industry standards:
The iCEV online curriculum platform offers a variety of preparatory content and resources designed to prepare individuals to earn industry certifications.
Prepare for the certification exam with engaging video and PowerPoint® presentation lessons. Each lesson is developed through collaboration with industry experts in order to address industry standards within each certification.
iCEV's interactive activities, projects and assessments are based on real-world scenarios and reinforce comprehension of the industry standards assessed within each certification exam.
View letters from businesses and organizations expressing their support of the certification.
In its 49th year of service, Dallas-based Southwest Airlines continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 59,000 Employees to a Customer base topping 130 million passengers annually. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. In peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries.
"We’re confident this certification will challenge students and provide essential training they need in order to thrive in a career or post-secondary environment."
Linda Rutherford
Senior Vice President, Chief Communications Officer
Southwest Airlines
If you are an employer looking to verify a potential applicant's credentials, please fill out the form to the right. We will contact you with the status of the certification number you provide.
If you do not have a certification number, please contact our customer support team to verify your candidate at: customersupport@cevmultimedia.com or 1-800-922-9965.