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Professional Communications Certification

The Southwest Airlines Professional Communications Certification verifies individuals possess the soft skills necessary to thrive in any workplace environment.

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Meeting the Industry Need

The certification assesses industry-valued and industry-recognized standards produced by Southwest Airlines. Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet.

The certification validates the knowledge and skills necessary to communicate effectively, think critically and work with others, resulting in an employee with greater interpersonal and customer service skills. Those who earn the certification are more qualified and prepared to enter any work environment, regardless of industry interest. Additionally, the certification allows employers to identify and connect with more skilled candidates, filling gaps in the labor market and jump-starting individuals’ careers.

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In a Wall Street Journal survey (2016) of nearly 900 executives, 92 percent said soft skills were equally important or more important than technical skills. But 89 percent said they have a very or somewhat difficult time finding people with the requisite attributes.

Related Occupations

  • Human Resources Specialists
  • Meeting, Convention & Event Planners
  • Customer Service Representatives
  • Receptionists & Information Clerks
  • Executive Secretaries & Executive Administrative Assistants

Industry Standards

The certification exam consists of 100 questions and assesses knowledge and concepts from the following weighted industry standards:

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English Language Proficiencies

  • Vocabulary Comprehension
  • Reading Comprehension
  • Listening Comprehension
  • Writing Applications

5%

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Workplace Communication Techniques

  • Communication Etiquette
  • Components of Workplace Communication
  • Digital Communication Technologies
  • Customer Service Techniques

25%

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Communication Theory

  • Communication Processes & Models
  • Communication Styles Overview
  • Listening Process

10%

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Interpersonal Communication Techniques

  • Teamwork Strategies
  • Individual Skills, Styles & Roles in Collaboration
  • Conflict Management Techniques
  • Effective Leadership Styles

20%

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Written Communication Procedures

  • Writing Process
  • Elements of Professional Writing
  • Business Letters
  • Memorandums
  • Research Process
  • Interpreting Information
  • Citing Sources

20%

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Verbal Communication Procedures

  • Presentation Strategies
  • Speech Components
  • Public Speaking Procedures
  • Extemporaneous Speaking Techniques

20%

English Language Proficiencies

5%

Workplace Communication Techniques

25%

Communication Theory

10%

Interpersonal Communication Techniques

20%

Written Communication Procedures

20%

Verbal Communication Procedures

20%

Optional Certification Preparation Materials

The iCEV online curriculum platform offers a variety of preparatory content and resources designed to prepare individuals to earn industry certifications.

Multimedia Presentations

Prepare for the certification exam with engaging video and PowerPoint® presentation lessons. Each lesson is developed through collaboration with industry experts in order to address industry standards within each certification.

Interactive Coursework

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iCEV's interactive activities, projects and assessments are based on real-world scenarios and reinforce comprehension of the industry standards assessed within each certification exam.
 

Featured Support Letters

View letters from businesses and organizations expressing their support of the certification.

About Southwest Airlines

In its 49th year of service, Dallas-based Southwest Airlines continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 59,000 Employees to a Customer base topping 130 million passengers annually. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. In peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries.

"We’re confident this certification will challenge students and provide essential training they need in order to thrive in a career or post-secondary environment."

Linda Rutherford
Senior Vice President, Chief Communications Officer
Southwest Airlines

Employer Certification Verification

If you are an employer looking to verify a potential applicant's credentials, please fill out the form to the right. We will contact you with the status of the certification number you provide.

If you do not have a certification number, please contact our customer support team to verify your candidate at: customersupport@cevmultimedia.com or 1-800-922-9965.