Southwest Airlines to Host Industry Certification in iCEV Testing Platform

Known as a leader in workplace communication and customer service, Southwest Airlines will host its Professional Communications Certification on the iCEV testing platform. 

Media Contact

Kimberly Cantrell

DALLAS and LUBBOCK, Texas (Nov. 19, 2014) – iCEV, a leading producer of Career and Technical Education (CTE) curriculum resources, announces a major partnership with Southwest Airlines. In order to provide more career development opportunities across the nation, Southwest Airlines will host its industry certification, the Southwest Airlines Professional Communications Certification, on the iCEV testing platform. Southwest Airlines is the latest among a list of notable organizations to host its industry certification on iCEV. 

The Southwest Airlines Professional Communications Certification verifies individuals possess the soft skills necessary to thrive in any workplace environment. To earn the certification, individuals must demonstrate a mastery of essential skills needed in the workplace, such as written and verbal communication, time management, listening skills and managing diversity within a work environment. Because of its applicability to all industries and career fields, the Professional Communications Certification is valuable to any student or professional, regardless of academic or career interests. 

 “Southwest Airlines is a perfect partner in this initiative because of the organization’s well established expertise and enthusiasm for practical education programs that prepare students for career success,” said Jeff Lansdell, president of iCEV. “We are dedicated to providing the best experience for students and educators by partnering with industry leaders like Southwest Airlines that want to help students succeed in an ever-changing national workforce.”

Industry collaborations play an important role in schools’ CTE programs and offer hands-on training as students complete their high school education. Because of iCEV, students can earn industry-backed certifications while completing regular coursework through a series of pre-built, online curricula.

“As an organization that builds its reputation around its people, we deeply understand the need to provide students with a variety of opportunities to develop their professional communication skills,” said Linda Rutherford, Executive Vice President of People & Communications at Southwest Airlines. “We’re confident this certification will challenge students and provide the essential training they need in order to thrive in a career or postsecondary environment.”

About iCEV

Since 1984, iCEV has specialized in providing quality CTE curriculum and educational resources. iCEV is the most comprehensive online resource for CTE educators and students, offering curriculum for several major subject areas, including agricultural science, trade & industrial education, business & marketing, career exploration, family & consumer science, health science, law enforcement and STEM education. Additionally, iCEV acts as a certification testing platform for industry certifications. Leading companies and organizations utilize iCEV as the testing platform for their certifications. For more information, visit

About Southwest Airlines Co.

In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest and wholly owned subsidiary AirTran Airways operate nearly 3,600 flights a day, serving 93 destinations across the United States and five additional countries. Service to San Jose, Costa Rica, begins in March 2015, subject to government approvals.

Based on the U.S. Department of Transportation’s most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, a majority of which are equipped with satellite-based WiFi connectivity while over the United States that enables video-on-demand and a free, live TV offering of 13 channels compliments of DISH. Bags Fly Free® at Southwest Airlines (first and second checked pieces of luggage, size and weight limits apply), and there are never change fees, although fare differences might apply. In September 2014, the airline proudly unveiled Heart, a new aircraft livery, airport experience, and logo, showcasing the dedication of Southwest Employees to connect Customers with what’s important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. With 41 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at