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Identify readiness early, measure growth over time, and target instruction.

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Press Release

iCEV Launches "The USA Needs CTE" Campaign Calling for Renewed Commitment to Career and Technical Education

"The USA Needs CTE" video emphasizes the importance of CTE roles in the nation's history

Lubbock, Texas (February 18, 2026)

As the United States approaches its 250th anniversary, iCEV, a leading provider of Career and Technical Education (CTE) solutions, has launched The USA Needs CTE, a national call to recognize the skilled professionals who have shaped America's past and strengthen the CTE programs preparing its future workforce.

Anchored by a new video, the campaign highlights the essential role of CTE in building the nation, supporting today's communities, and preparing students for the high-demand careers that will power the country's next 250 years.

"The students in Career and Technical Education classrooms today are the capable professionals of tomorrow who will keep this country excelling," said iCEV CEO Dusty Moore in a blog post for the campaign. "That's what The USA Needs CTE campaign is about: a call for the entire CTE community - the students, parents, educators, and industry partners - to both honor the past and commit to the future."

Nationwide there is a significant shortage of skilled workers, with the Association for Career and Technical Education reporting a projected deficit of 6 million workers by 2032 in industries such as health care, construction, utilities and durable manufacturing.

CTE programs are vital in creating a pipeline of talent to help address this shortage and in helping students learn the skills they need to succeed in these in-demand careers.

The USA Needs CTE video serves as a resource educators, administrators, students, and those in the CTE industry can share to reinforce the value of CTE programs, and encourage students to explore CTE pathways.

"We won't be here to celebrate 500 years without the skilled labor needed for the next 250 years," Moore said. "This campaign is an invitation to recognize the value of CTE, share its impact, and help more students see themselves in the essential careers that will shape America's future. I hope you'll watch The USA Needs CTE video, share it, and be part of what comes next. Because the USA needs Career and Technical Education — and America needs you."

To learn more about The USA Needs CTE campaign and watch the video, visit https://www.icevonline.com/usa-needs-cte.

To learn more about iCEV's solutions and how they are supporting CTE programs across the country, visit www.icevonline.com.

Media Contact


Marisa Coar
Vice President of Marketing
marisa.coar@icevonline.com
800.922.9965

Christine Lynch
Public Relations
christine@kehcomm.com
410.975.9638


About iCEV

 Since 1984, iCEV has specialized in providing quality CTE curriculum and educational resources. iCEV is the most comprehensive online resource for CTE educators and students, offering curriculum for several major subject areas, including agricultural science, trade & industrial education, business & marketing, career exploration, family & consumer science, health science, law enforcement and STEM education. iCEV also acts as a certification testing platform for industry certifications. Recognized companies and organizations utilize iCEV as the testing platform for their certifications. Additionally, iCEV offers Eduthings, a CTE data management platform that simplifies reporting for industry certifications, work-based learning, career and technical student organizations (CTSO) participation, and more. For more information, visit www.icevonline.com