PRINCIPLES OF FLORAL DESIGN CERTIFICATION

The Benz School of Floral Design Principles of Floral Design Certification verifies individuals have acquired the knowledge and skills to begin a career in the floral industry.

Meeting the Industry Need

The certification assesses industry-valued and industry-recognized standards produced by the Benz School of Floral Design, known nationally for teaching excellence in floral design. The Benz School has produced countless floral designers and entrepreneurs and delivers continuing education opportunities for florists across the globe.

The certification validates mastery of fundamental artistic elements and principles and their application, specifically in floral design. Those who earn the certification are more qualified and prepared to enter a variety of roles within the floral industry. Additionally, the certification allows employers to identify and connect with more skilled candidates, filling gaps in the labor market and jump-starting individuals’ careers.

According to the U.S. Bureau of Labor Statistics, there are 55,000 jobs available in the floral design industry. Other related opportunities include positions ranging from event planners to wholesale traders. The Bureau says it takes months to learn the job on-site.

Industry Standards

The certification exam consists of 100 questions and assesses knowledge and skills from the following weighted industry standards:

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FLORAL DESIGN HISTORY

Significance of Floral Design
Oriental Influence
Classical Influence
European Influence
American Influence
Floral Design Industry

5%

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FLOWER IDENTIFICATION (BOTANICAL, COMMON NAMES, CHARACTERISTICS/USES)

Line Flowers
Mass Flowers
Form Flowers
Filler Flowers
Foliage & Greenery
Potted Plants

20%

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FLORAL DESIGN BASICS

Elements & Principles (line, form, space, texture, pattern, color, size, fragrance, balance, proportion, scale, harmony, unity, dominance, focal point, emphasis, accent, rhythm, depth, repetition, transition, contrast, variation, opposition, tension)
Color
Design Techniques (types of flowers, floral foam, floral wire)
Wiring Methods (straight, piercing, cross-piercing, bracing, wrap-around extension, hairpin, feathering)
Design Creation (triangular, circular, crescent arrangements)
Post Harvest Care of Flowers (storage, stem treatments, preservatives)

40%

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ARRANGEMENT CREATION & DUPLICATION (TOOL/SUPPLY IDENTIFICATION, DESIGN PLAN, FLOWER/FOLIAGE CHOICE, CONSTRUCTION, CRITIQUE/EVALUATION)

Corsage & Boutonniere (single bloom corsage, multi-bloom corsage, wrist corsage, clutch corsage, specialty corsage, single bloom boutonniere, multi-bloom boutonniere, alternative boutonniere)
Wedding Arrangements (bridal bouquet, boutonniere, bridesmaid bouquet, flower girl arrangement, corsage, unity candle arrangement, pew markers, center pieces)
Special Arrangements (Valentine's Day arrangement, Easter arrangements, Administrative Professional's Day arrangement, Mother's Day arrangement, Fall arrangements)
Bereavement Arrangements (sympathy tributes, standing spray, casket spray, potted plant, vase arrangement, memorial arrangement)

25%

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FLOWER BUSINESS MANAGEMENT

Location Selection
Store Layout & Design
Inventory Management
Pricing
Customer Service

10%

About Benz School of Floral Design

Founded in 1946 and located on the campus of Texas A&M University, the school is recognized by the American Institute of Floral Designers as an Educational Partner, ensuring the school remains in compliance with industry standards for instructional personnel and facilities. The Benz School is the marquee name when it comes to the art of floral design.

Employer Certification Verification

If you are an employer looking to verify a potential applicant's credentials, please fill out the form to the right. We will contact you with the status of the certification number you provide.

If you do not have a certification number, please contact our customer support team to verify your candidate at: customersupport@cevmultimedia.com or 1-800-922-9965.

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