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Fashion Marketing

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About the Course


The Fashion Marketing course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities.

SAMPLE LESSON​​​​​​

Fashions of Yesterday & Today

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lesson Resources:

Lessons Available in This Course

  • Introduction to Fashion
  • The Fashion Industry
  • A Job Defined: Fashion Buyer
  • Marketing Research
  • Artistic Merchandising Design
  • The Selling Process
  • Fashions of Yesterday & Today
  • International Fashion 101
  • Fundamentals of Marketing
  • Marketing Information Management
  • Fashion Retailing
  • Garment Encyclopedia
  • The Laws of Fashion
  • Marketing Concepts
  • Advertising for Business
  • Promotional Processes in Fashion Marketing

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