TEKS-ALIGNED COURSE

Fashion Marketing

ABOUT THE COURSE

The Fashion Marketing course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities.

ico_teksmet.svg Percentage of TEKS Met 100%
ico_totallessons.svg Total Lessons 33
ico_gradelevel.svg Grade Level 9-12
ico_projact.svg Projects & Activities 315
ico_assessments.svg Assessments 154
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FEATURED EXPERTS

April Bell
Owner, April Bell Consulting

Renee Gonzalez
Inventory Manager, Alderson Enterprises

Clifton Wilkinson
Vice President & Marketing Director, McDougal Companies

Philip Mowry
Chief Marketing Officer & Director of Business Development, National Composite Center

SAMPLE LESSON | Accounting Cycle: Corporation

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

COURSE LESSONS

  • Introduction to Fashion
  • Fashions of Yesterday & Today
  • Garment Encyclopedia
  • The Fashion Industry
  • International Fashion 101
  • The Laws of Fashion
  • A Job Defined: Fashion Buyer
  • Fundamentals of Marketing
  • Marketing Concepts
  • Marketing Research
  • Marketing Information Management
  • Advertising for Business
  • Artistic Merchandising Design
  • Fashion Retailing
  • Product Service Management
  • Vendors, Buyers & Merchandisers
  • Promotional Processes in Fashion Marketing
  • The Selling Process
  • Discovering Cultural Differences
  • Communication Styles
  • Listening 101
  • Introduction to Professional Communication
  • Written Communication Practices
  • Skills for Real World Survival
  • Management of Energy, Money & Tasks
  • Employability Skills
  • Graduate Tips & Advice: Importance of Work Ethic
  • Leadership Styles
  • Teamwork & Collaboration
  • Ethics in Business
  • Business Ethics
  • Citizenship Basics
  • Mathematics in the Workplace