CTE Curriculum
Prepare learners with CTE curriculum aligned to industry standards.
Fashion Marketing
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About the Course
The Fashion Marketing course introduces students to the business, merchandising, and promotional strategies used within the global fashion industry. Students will explore fashion trends, branding, consumer behavior, retailing, buying, pricing, advertising, and sales techniques while developing skills relevant to marketing and fashion careers.
SAMPLE LESSON
Fashions of Yesterday & Today
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
Lesson Resources:
Lessons Available in This Course
- A Closer Look at Textiles
- Advertising for Business
- Artistic Merchandising Design
- Basic Apparel
- Branding Basics
- Business Characteristics
- Distribution
- Distribution & Inventory Methods
- Elements & Principles of Personal Style
- Fashion Retailing
- Fashions of Yesterday & Today
- Fundamentals of Marketing
- International Fashion 101
- Introduction to Credit
- Introduction to Fashion
- Introduction to Public & Community Relations
- Marketing & Pricing Concepts
- Marketing Concepts
- Marketing Information Management
- Marketing Research
- Pricing Strategies & Concepts
- Processing Returns, Payments & Exchanges
- Product Service Management
- Promotional Processes in Fashion Marketing
- Purchasing Procedures
- Retailing & E-Tailing: Shopping in Today’s Marketplace
- Risk Management
- Sales Force Creation & Maintenance
- The 4 Ps
- The Laws of Fashion
- The Promotional Mix
- The Selling Process
- Vendors, Buyers & Merchandisers
Ready to Get Started?