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Sports and Entertainment Marketing

Business, Marketing, Finance, IT & Media

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About the Course

In the Sports and Entertainment Marketing course, students will understand marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, in this industry sector.

  • Total Lessons: 20
  • Grade Level: 9th-12th
  • Projects, Activities & Assessments: 420

SAMPLE LESSON | Field Trip: Gameday

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lessons Available in This Course

  • Economic Concepts
  • Product Planning & Development
  • Consumer Decision Making
  • The Entertainment Industry
  • Field Trip: Game Day
  • Sponsorships & Endorsements
  • Media Relations
  • Financial Aspects of Business
  • Fundamentals of Marketing
  • Introduction to the Sports & Entertainment Industry
  • Branding Basics
  • Sports & Entertainment Products
  • Systems of Distributive Channels
  • Publicity: The Dangers & Benefits
  • Pricing Strategies & Concepts
  • Promotional Processes in Marketing
  • Sports & Recreation Industries
  • Branding: The Sports & Entertainment Industry
  • Sportscape & Special Promotion
  • Public & Community Relations

Empower Your Learners to Career Success

It’s time to stop being overwhelmed by your responsibilities and requirements. With iCEV, you have everything you need to plan courses, certify students, and prepare them for success - all in one place. Our easy-to-use, comprehensive CTE solution provides you the necessary resources and systems to do your best work.

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