Sports and Entertainment Marketing

About the Course

In the Sports and Entertainment Marketing course, students will understand marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, in this industry sector.

Total Lessons 20
Grade Level 9th - 12th
Projects, Activities & Assessments 420

SAMPLE LESSON  Field Trip: Gameday

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Course Lessons

Economic Concepts
Financial Aspects of Business
Pricing Strategies & Concepts
Product Planning & Development
Fundamentals of Marketing
Promotional Processes in Marketing
Consumer Decision Making
Introduction to the Sports & Entertainment Industry
Sports & Recreation Industries
The Entertainment Industry
Branding Basics
Branding: The Sports & Entertainment Industry
Field Trip: Game Day
Sports & Entertainment Products
Sportscape & Special Promotion
Sponsorships & Endorsements
Systems of Distributive Channels
Public & Community Relations
Media Relations
Publicity: The Dangers & Benefits