Social Media Marketing

About the Course

The Social Media Marketing course is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will learn how to successfully have social media presence as an organization and understand techniques for gaining customer and consumer buy-in to achieve marketing goals to properly select social media platforms to engage consumers.

Total Lessons 14
Grade Level 9th - 12th
Projects, Activities & Assessments 261

SAMPLE LESSON  Social Media Marketing Campaigns

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Course Lessons

Employability Skills
Graduate Tips & Advice: Importance of Work Ethic
Teamwork & Collaboration
Written Communication Practices
Ethics in Business
A Job Defined: Social Media Marketer
Guide to Social Media: Basics
Guide to Social Media: Ethics & Laws
Guide to Social Media: Marketing Tool
Mobile Marketing
Social Media Marketing Campaigns: Creation
Social Media Marketing Campaigns: Implementation
Social Media Marketing Campaigns: Evaluation
Social Media Marketing Campaigns: Risks & Benefits