The Social Media Marketing course is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will learn how to successfully have social media presence as an organization and understand techniques for gaining customer and consumer buy-in to achieve marketing goals to properly select social media platforms to engage consumers.
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Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.