TEKS-ALIGNED COURSE

Social Media Marketing

ABOUT THE COURSE

The Social Media Marketing course is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will learn how to successfully have social media presence as an organization and understand techniques for gaining customer and consumer buy-in to achieve marketing goals to properly select social media platforms to engage consumers.

ico_teksmet.svg Percentage of TEKS Met 100%
ico_totallessons.svg Total Lessons 19
ico_gradelevel.svg Grade Level 9-12
ico_projact.svg Projects & Activities 151
ico_assessments.svg Assessments 52

SAMPLE LESSON | Social Media Marketing Campaigns: Creation

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

COURSE LESSONS

  • Employability Skills
  • Management of Energy, Money & Tasks
  • Graduate Tips & Advice: Importance of Work Ethic
  • Teamwork & Collaboration
  • Introduction to Professional Communication
  • Listening 101
  • Written Communication Practices
  • Citizenship Basics
  • Ethics in Business
  • Business Ethics
  • A Job Defined: Social Media Marketer
  • Guide to Social Media: Basics
  • Guide to Social Media: Ethics & Laws
  • Guide to Social Media: Marketing ToolMobile Marketing
  • Social Media Marketing Campaigns: Creation
  • Social Media Marketing Campaigns: Implementation
  • Social Media Marketing Campaigns: Evaluation
  • Social Media Marketing Campaigns: Risks & Benefit