CTE Curriculum
Prepare learners with CTE curriculum aligned to industry standards.
Retailing & E-tailing
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About the Course
Retailing & E-tailing introduces students to the core principles of promoting products, services, and brands in today's competitive business environment. Students will explore consumer behavior, marketing research, digital commerce, customer service, pricing strategies, retailing, and professional workplace skills used across the marketing industry.
SAMPLE LESSON
Retailing & E-Tailing: Shopping in Today’s Marketplace
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
Lesson Resources:
Lessons Available in This Course
- A Job Defined: Fashion Buyer
- Artistic Merchandising Design
- Branding Basics
- Building & Maintaining a Website
- Calculating Prices & Discounts
- Consumer Decision Making
- Consumer Rights
- E-Commerce in Business
- E-Tailing
- Ethics in Business
- Fundamentals of Marketing
- Introduction to Retailing
- Leadership Styles
- Maintaining Accounts & Discounts
- Managing Diversity
- Marketing Information Management
- Marketing Research
- Marketing Technology
- Pricing Strategies & Concepts
- Processing Returns, Payments & Exchanges
- Promoting the Product
- Promotional Processes in Marketing
- Retailing & E-Tailing: Shopping in Today’s Marketplace
- Risk Management
- Sales & Services
- Skills for Real World Survival
- Steps to Superior Customer Service
- The Promotional Mix
- Web Ethics & Safety
- Workplace Technology
- Written Communication Practices
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