Lessons Available in This Course
- Business Characteristics
- Changing Nature of Business
- Risk Management
- Financial Aspects of Business
- Statistics & Projections
- Economic Concepts
- Competition & Free Enterprise
- The Cultures of International Business
- U.S. & International Trade
- International Trade & Tariffs
- International Finance & Exchange
- Fundamentals of Marketing
- Advertising for Business
- Branding Basics
- Marketing Concepts
- The Promotional Mix
- Promotional Processes in Marketing
- Public Relations Campaigns
- Basic Merchandising Concepts
- Pricing Strategies & Concepts
- Purchasing Procedures
- Consumer Decision Making
- Consumer Rights
- Distribution
- Distribution & Inventory Methods
- Marketing Research
- Sales & Services
- Exploring Careers: Marketing