CTE Curriculum
Prepare learners with CTE curriculum aligned to industry standards.
Marketing Fundamentals
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About the Course
Marketing Fundamentals introduces students to the foundational concepts and practices used to promote products, services, and organizations in today’s global marketplace. Students will explore key principles of marketing, including consumer behavior, branding, pricing strategies, promotion, distribution, and market research. Throughout the course, learners examine how businesses identify customer needs, analyze market trends, and develop effective marketing strategies.
SAMPLE LESSON
Marketing Concepts
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
Lesson Resources:
Lessons Available in This Course
- Advertising for Business
- Basic Merchandising Concepts
- Branding Basics
- Business Characteristics
- Changing Nature of Business
- Competition & Free Enterprise
- Consumer Decision Making
- Consumer Rights
- Distribution
- Distribution & Inventory Methods
- Economic Concepts
- Exploring Careers: Marketing
- Financial Aspects of Business
- Fundamentals of Marketing
- International Finance & Exchange
- International Trade & Tariffs
- Marketing Concepts
- Marketing Research
- Pricing Strategies & Concepts
- Promotional Processes in Marketing
- Public Relations Campaigns
- Purchasing Procedures
- Risk Management
- Sales & Services
- Statistics & Projections
- The Cultures of International Business
- The Promotional Mix
- U.S. & International Trade
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