Introduction to Agribusiness


The Introduction to Agribusiness course is designed to provide a foundation to agribusiness management and the free enterprise system. Instruction includes the use of economic principles such as supply and demand, budgeting, record keeping, finance, risk management, business law, marketing and careers in agribusiness.


Kyle Perry
Director, Leadership Development, American Farm Bureau Federation

Charlee Doom
Commodity Analyst, Bunge Limited

John Scholl
President, American Farmland Trust

Kerri Harris, Ph.D.
President & CEO, International HACCP Alliance

SAMPLE LESSON | Agricultural Business: Management

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.


  • Economic Concepts        
  • Competition & Free Enterprise
  • Business & Management Concepts      
  • Agricultural Business: Ethics    
  • Agricultural Business: Management    
  • Government’s Role in Agricultural Business
  • Budgeting for Agribusiness      
  • Agricultural Business: Financing, Saving & Investing            
  • Agricultural Business: Marketing & Pricing    
  • Advertising for Agriculture       
  • Agricultural Business: The Selling Process
  • Agricultural Markets: Commodities & Contracts        
  • Promoting the Product in Agriculture
  • U.S. & International Trade in Agriculture        
  • Agricultural Insurance: The Basics      
  • Land & Property Rights
  • Human Resource Management
  • Managing Diversity