LUBBOCK, Texas (May 20, 2014) – CEV Multimedia, a leading producer of Career and Technical Education (CTE) curriculum resources, and Frenship Independent School District (FISD) announce a pilot program that assists the district's preparation for Texas House Bill 5 (HB5). Counselors and educators at FISD will use iCEV, an online platform that produces and delivers comprehensive educational content, to guide students through the new process of choosing endorsement areas of study.

Passed in 2013, HB5 outlines new graduation requirements for high school students in Texas. Beginning with the 2014-15 school year, incoming freshmen will be required to choose one of five specialized endorsement areas: science, technology, engineering and math (STEM); business and industry; public service; arts and humanities; or multidisciplinary. The bill also allows students to receive "performance acknowledgment through industry certification."

"Hopefully we will experience increased graduation rates because students will be better able to tailor their educational experience to meet their interests and proficiencies," said Texas State Senator Robert Duncan. "HB5 also aims to provide pathways to graduation that better integrate academic and technical education, allowing students to both develop specific workforce skills and meet college readiness standards."

Through the iCEV Career Exploration curriculum, FISD's pilot program provides in-depth industry information to help eighth grade students choose endorsement areas before entering high school. The iCEV platform offers more than 700 virtual job descriptions, customized career playlists and videos, and thought-provoking projects and activities – all designed to assist students in making informed endorsement choices.

"We are excited about the opportunity this platform has provided for our eighth grade students to make informed decisions about their areas of interest as they prepare to enter Frenship High School," said FISD Superintendent Dr. David Vroonland. "We appreciate the hard work and efforts the iCEV team has dedicated to designing this platform that will help students meet the requirements of HB5."

Implementation is already underway at FISD's three middle schools, and iCEV is helping eighth grade students choose endorsement areas that align with their interests and prepare them for college and career success. Students are working with teachers, counselors and administrators at the middle schools to select course pathways for when they enter Frenship High School this fall.

"HB5 gives students much more flexibility in their course selections, even allowing them to switch their endorsement area if their interests change," said Kim Spicer, principal at Frenship High School. "iCEV will be invaluable in providing assistance to students, so they will be able to make informed decisions." To learn more about HB5 and how iCEV helps schools put students on the path to college and career readiness, visit

About Frenship ISD
With a current student enrollment growing to more than 8,400 students, Frenship ISD continues to be one of the fastest growing school districts in the South Plains region of Texas. Frenship High School was awarded the Silver Award for academic excellence in the 2013 Best High School Rankings released by U.S. News, ranking the campus as the highest rated high school on the South Plains, in the top 10 percent of high schools in Texas and in the top 11 percent of more than 21,000 high schools nationwide.

About iCEV

Since 1984, iCEV has specialized in providing quality CTE curriculum and educational resources. iCEV is the most comprehensive online resource for CTE educators and students, offering curriculum for several major subject areas, including agricultural science, trade & industrial education, business & marketing, career exploration, family & consumer science, health science, law enforcement and STEM education. Additionally, iCEV acts as a certification testing platform for industry certifications. Leading companies and organizations utilize iCEV as the testing platform for their certifications. For more information, visit