Sports & Entertainment Marketing


In the Sports and Entertainment Marketing course, students will understand marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, in this industry sector.

ico_totallessons.svg Total Lessons 33
ico_gradelevel.svg Grade Level 9-12
ico_projact.svg Projects & Activities 301
ico_assessments.svg Assessments 130
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Dane LaMere
Creative Director, Converse Marketing

Desmond Howard
College Football Analyst, ESPN College Gameday

Dustee Tucker
Director of Communication & Media Relations, Perot Systems

SAMPLE LESSON | Field Trip: Gameday

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.


  • Business Characteristics
  • Economic Concepts
  • Financial Aspects of Business
  • Pricing Strategies & Concepts
  • Product Planning & Development
  • Fundamentals of Marketing
  • Promotional Processes in Marketing
  • Consumer Decision Making
  • Introduction to the Sports & Entertainment Industry
  • Sports & Recreation Industries
  • The Entertainment Industry
  • Branding Basics
  • Branding: The Sports & Entertainment Industry
  • Field Trip: Game Day
  • Sports & Entertainment Products
  • Sportscape & Special Promotion
  • Sponsorships & Endorsements
  • Systems of Distributive Channels
  • Public & Community Relations
  • Media Relations
  • Publicity: The Dangers & Benefits
  • Skills for Real World Survival
  • Management of Energy, Money & Tasks
  • Employability Skills
  • Graduate Tips & Advice: Importance of Work Ethic
  • Teamwork & Collaboration
  • Listening 101
  • Introduction to Professional Communication
  • Written Communication Practices
  • Public Speaking Basics
  • Citizenship Basics
  • Ethics in Business
  • Business Ethics