TEKS-ALIGNED COURSE

Practicum in Marketing

ABOUT THE COURSE

The Practicum in Marketing course is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas. Topics include distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management and selling skills.

ico_teksmet.svg Percentage of TEKS Met 100%
ico_totallessons.svg Total Lessons 60
ico_gradelevel.svg Grade Level 11-12
ico_projact.svg Projects & Activities 615
ico_assessments.svg Assessments 232
View the TEKS

FEATURED EXPERTS

April Bell
Owner, April Bell Consulting

Jeffrey Harper
Instructor, Rawls College of Business, Texas Tech University

Valerie Brown
Designer, The Price Group

Mike Meister
President/CEO, The Price Group

SAMPLE LESSON | Product Planning & Development

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

COURSE LESSONS

  • Organizational Structures   
  • Leadership Styles     
  • Business & Management Concepts            
  • Successful Business Operations     
  • Financial Aspects of Business         
  • Mathematics in the Workplace       
  • Risk Management    
  • Business Ethics         
  • Ethics in Business    
  • Human Resource Management      
  • Changing Nature of Business         
  • Global Industry        
  • Trade & Environmental Regulations         
  • International Trade & Tariffs         
  • Economic Process     
  • Economic Concepts  
  • Supply & Demand    
  • Economic Systems    
  • Competition & Free Enterprise      
  • Inflation        
  • Fundamentals of Marketing           
  • Marketing Concepts
  • Marketing & Pricing Concepts        
  • Marketing Technology         
  • Promotional Processes in Marketing         
  • Branding Basics        
  • Advertising for Business     
  • Product Planning & Development
  • Systems of Distributive Channels  
  • Sales & Services        
  • The Selling Process  
  • Workplace Technology        
  • Internet Basics         
  • Introduction to Microsoft® Office 2013 - Unit 1
  • Introduction to Microsoft® Office 2013 - Unit 2
  • Introduction to Microsoft® Office 2013 - Unit 3
  • Introduction to Microsoft® Office 2013 - Unit 4
  • Introduction to Microsoft® Office 2013 - Unit 5
  • Introduction to Microsoft® Office 2016 - Unit 1 (Word)           
  • Introduction to Microsoft® Office 2016 - Unit 2 (PowerPoint®)          
  • Introduction to Microsoft® Office 2016 - Unit 3 (Excel)
  • Introduction to Microsoft® Office 2016 - Unit 4 (Access)          
  • Introduction to Microsoft® Office 2016 - Unit 5 (Publisher)    
  • Listening 101           
  • Consumer Decision Making            
  • Customer Satisfaction          
  • Skills for Real World Survival         
  • Emily Post, Who?      
  • Management of Energy, Money & Tasks   
  • Employability Skills  
  • Graduate Tips & Advice: Importance
    of Work Ethic        
  • Teamwork & Collaboration
  • Introduction to Professional Communication
  • Written Communication Practices
  • Workplace Issues     
  • Jobs, Careers & Education   
  • Formulas for Career Success: Higher Learning    
  • Formulas for Career Success: Portfolio Development      
  • Formulas for Career Success: Interview Preparation      
  • Formulas for Career Success: The Interview Process