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7 Reasons to Use Video in Your Classroom


When was the last time you used video to enhance a lecture in your classroom or assigned a video as homework to increase your students' understanding of a topic? If you don't already use video in your classroom, it can be a great way to engage your students and help them grasp difficult topics.

In a recent survey performed by Kaltura, Inc., 93% of education professionals said they believe video improves the learning experience; however, only 67% said that video was used in student assignments.

At iCEV, we’ve seen just how powerful a learning tool like video can be and believe teachers everywhere should be using video to help engage their students. There’s no question video can bring a topic to life in a way textbooks can’t, exposing students to worlds to which they wouldn’t otherwise have access. Here are seven reasons you should be using videos to enhance learning in your classroom.

1. Improved Self-Paced Learning

Not all of your students are going to learn at the same pace. Video allows students who have trouble understanding a topic to pause and repeat as many times as they like. If it takes them a little longer to truly grasp a topic, video gives them the freedom to rewind and revisit the topic as often as needed.

For students who finish quicker, video allows them to analyze the topic further or explore related topics in which they are interested. That way, they can continue to learn new material without having to wait on the rest of the class.

2. Effective for All Types of Learners

Video naturally engages students who are visual and auditory learners, and its effectiveness is easily enhanced with hands-on projects and activities. Next time you have a hands-on activity planned, experiment with introducing the activity topic with a video. You’ll be surprised how well received the topic and activity will be.

3. Video is Engaging

Let’s face it, most people would rather watch a video than read a ton of text, which is why students tend to perk up at the simple mention of a video being played during class.

People like seeing the real world come to life before their eyes, and it helps them connect with the topic on a much deeper level. When students are connected, they understand and better remember the subject matter.

4. Free up Valuable Class Time

Video in a flipped classroom allows you to assign videos for your students to watch before class. Students come ready to delve deeper into the topic you’re covering, or ask questions to better understand it.

Rather than spending time introducing students to a topic, you can now spend class time discussing the topic and completing individual and group activities that engage students.

5. Enhance the Learning Environment

Do you ever want to bring real-world experiences to your classroom, but you lack the resources? Video can bring a topic to life unlike any other medium. When opportunities are limited for hands-on, in-person classroom experiences, nothing else comes closer to the real thing.

For example, if you want to introduce students to the inner workings of the Hoover Dam, but a trip isn’t an option, you could get the next best thing through a video tour. Through video, students would hear first-hand, the history and present day workings of the dam.

6. It’s Significant in Blended Learning

In the survey by Kaltura, Inc. mentioned earlier, a media producer in a small higher education institution pointed out the importance of video in his school by saying, “Video is crucial to our blended program.” When part of your course is online, the best way for students to learn is through video instruction. Using video in your blended learning program saves the face-to-face time for more useful individualized instruction.

7. Some Topics are Better Explained Through Video

As a company, CEV Multimedia, the parent company to iCEV, was partially built on this idea. Sometimes, especially in the area of Career & Technical Education (CTE), books don’t do a subject justice. It can be difficult to describe or even show in photos how to do certain activities or learn specific skills. With video, however, the experience is as close to real life as you can get.


Video is one of the most powerful teaching mediums to which teachers have access. With advances in technology it’s becoming more and more accessible. Gone are the days of renting the TV cart from the audio/visual lab every time you wanted to show a video.

With computers, screens and Internet access built directly into classrooms, the use of video is more flexible than ever. It makes no difference whether you decide to show a 40-minute video or four-minute video, you can do so however you choose without going to a lot of trouble.

This is the first post in our three part series about video in education. Please come back to view the rest of the series in the coming weeks.